Pablo Exclusive Strawberry Cheesecake - Nicotine Pouch Review
- Matt
- Jul 4
- 4 min read
This article is written without the assistance of AI.
I haven't done a written review in a long time, and that's my own fault - I try to get the video reviews out consistently, and while I can keep that up for a little while, I start to falter and slip. This has nothing to do with Pablo Strawberry Cheesecake, but if you've been checking the site to see if anything new gets published and come up short, hopefully this makes up for it.
There's a trend with cheesecake flavored stuff to have this really nasty artificial cheesecake/graham cracker flavor that gets claggy and saccharine after a couple minutes. I got Pablo Strawberry Cheesecake as a review copy from Mr. Snuff, which is kind of them (they really do have a pretty broad selection of nicotine pouches, and in these times of uncertain shipping reliability it's nice to have someone who can consistently ship pretty well), but I went into it thinking that I wouldn't like it - not to mention that it's a nicotine pouch, which isn't my passion point and which, as a class of products, I can typically only appreciate for other people's sake. Swedish nicotine pouches have been around for a while as an alternative to snus and have really come into their own, but most of them have no balance of flavor and are too sweet, too strong, or both. A product named after notorious cartel head Pablo Escobar doesn't exactly inspire high hopes, much in the same way that one would find it hard to get a fine dining experience from a ham and cheese Lunchable.

I've seen cans of Pablo before, despite being American, but I've only seen them in Europe. In England, which is the country I've been to most recently, they're available, but where you really see serious selection is in Central London; they have these stores called "American Shops", which sell candy and energy drinks and all sorts of other nasty garbage which regrettably I'm a big fan of. What they also have is rows and rows of different nicotine pouches, in all strengths and flavors. Despite them being illegal, they typically also have a few cans of snus on offer - it wasn't an uncommon thing to see Siberia and Odens on offer next to Pablo, Killa, Loop, et cetera. If this sounds cool to you, just know that these stores are kind of lame, and the entire time you're in the store the shopkeep stares daggers into your soul; it's the same look you would give someone if they just shat on your mom's head. I don't blame them - London has a lot of shoplifters.
It's a shame that Pablo is a brand of nicotine pouches, because for a product that tries for a modern looking, edgy, clean aesthetic, the can and branding are basically as good as it gets. The can is extremely robust and has a nice, wide catch lid that extends all the way to the lip of the can, meaning it doesn't interfere with the labels and is easy to take off without ripping out a fingernail. The printing is bold, clean, and has a puffy holographic effect that looks really nice when you bring it out in the light. The label on the back claims that each pouch has 30 grams of nicotine, but to be quite frank, nicotine percentages on nicotine pouches don't mean shit. I've had nicotine pouches that claim 60mg that have left me wanting, and I've had nicotine pouches that claim 12mg that have knocked me down for an hour. On! is particularly guilty in this regard.

The pouches are also excellent. In my can, there are no burst pouches, and absolutely no evidence of any filler residue in the can. The pouches are long, slim, plump, firm, and moist: essentially, perfect (for a slim portion guy).
Opening the pouch reveals a surprising volume of fluffy brown material. I have no idea why it's this brown; E460, or microcrystalline cellulose, is white. The feeling in the lip is comfortable and plump, and the pouch has a mild tingle accented by a fair, but by no means excessive, amount of menthol.

The nicotine really kicks in around minute 15 and builds for a couple more minutes until you reach a pretty heavy but manageable dose. I've worked out with Pablo in the lip, and I don't feel like it leaves you with the feeling like you want to lay in the couch, but I'm also a pretty big guy so your mileage may vary. For anyone comfortable with Siberia, this feels pretty similar, with Pablo Exclusive being perhaps a tick less aggressive, and with nowhere near the severity of lip burn that actual snus of a similar strength would offer.
The taste is remarkable for a nicotine pouch with corny branding - what I expected to be a disgusting, super sweet artificial cheesecake flavor has instead turned out to be a fairly floral, well-balanced strawberry peach flavor with no evidence of cheesecake at all. Take that as you will - if you want this to have that, you'll be left lacking. If you think strawberry peach sounds good, then this is an excellent option.
All in all, this is a pretty phenomenal product, and if you're a nicotine pouch user who wants something mild in taste but with good strength behind it, consider picking a can of this up.
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